Make Site Search Work Better For You

Published Tuesday, March 10, 2009

If you’ve brought an effective site search solution into your online storefront, no doubt you want to get the most out of your investment. Here’s how to make sure that site search is working as well as it can to drive shoppers to the right products, and how to use search data for other marketing efforts. Sharpen the focus on search: Consider configuring your storefront so that when a shopper visits any page on your site, the cursor is automatically placed in the search box. (This is a simple JavaScript tweak that your web developers can ...

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